Do you want to reach more customers?
Are you struggling to bring your ideal customers to your website? You may have tried Google Ads or Microsoft Ads previously and had disappointing results. Crafting the right message for the right audience will bring results to your business.
No two ads are created equally
The performance of an advert in Google ads or Microsoft ads depends entirely on the quality of the advert that has been written and the audience that you’re targeting.
If you don’t target the right person, with the right message, at the right time, then you will struggle to get results.
Every visitor that comes to your website is at a different stage in the buying process. The number of people who are ready to buy at any given time are usually around 2-4% of the total visitors.
This means that 96-98% of visitors need further information, education and trust factors in place before they can commit to purchase.
No single advert is going to be responsible for bringing all of the sales to your business. Yes, you’ll have adverts that target the small percentage of potential customers who are in a position to make an immediate purchase.
You’ll also want to have additional adverts that point to content on your website that inform and educate a website visitor and help them to move towards a purchasing decision.
Good campaigns will target the right elements of your audience with the right message that brings them closer to becoming a new customer.
Target the right conversions
A typical business will sell products or services. The steps in the buying cycle will be the goals that you’ll have for each of your website pages.
These goals are also known as a Call to Action (CTA). Every single page on your website should have a primary goal or CTA.
This could be for someone to directly purchase a product, make contact via email or telephone, or perhaps to sign-up to learn more about what it is that you offer.
Just like your website pages, every advert that you create should serve a purpose for your business and your target audience.
The number of people that visit your website is an irrelevant statistic, if you’re not tracking the number of calls, emails, sign-ups, purchases and more. These are known as conversions.
When you clearly define the goals of your pages and the message in your adverts, you are able to track conversions on a deeper level.
Conversion data is powerful. It’s what you’ll be using to refine your adverts, enhance your website pages and clarify your message.
Do you answer yes to any of these?
You've tried using Google Ads or Microsoft Ads without seeing much success
You're seeing other people being successful with online advertising and you want the same for your business
You want to see your marketing budget deliver a return on your investment
You're confused about how to use Google Ads or Microsoft Ads effectively
You're spending money on adverts but this isn't turning into customers for your business
You want to be in front of customers who are ready to purchase your products or services
You're ready to invest in your business to accelerate your growth and meet your true potential
You feel like your competitors are squeezing you out of your market and you want to compete again
Our PPC Audits have been designed to help you with all of the above issues…and more!
Yes, I’d like to get more out of online advertising
You sell great products or services, but without people knowing about your business, it’s impossible to make any sales.
There are various online marketing activities that you can carry out, but the only one that gets you instant visibility in front of your target audience is PPC (Pay Per Click) advertising. Typically this would be through platforms such as Google Ads or Microsoft Ads.
You’ve tried marketing on these platforms, either dipping your toe into the water with a small budget or setting a larger budget on a daily basis. Unfortunately you didn’t get a return on your investment and you feel like that money was wasted.
It wasn’t your fault that it didn’t work for your business. You need to understand the audience that you’re targeting and the type of advert that will resonate with them. You need to know how to make sure your advert is only in front of people who are actually interested in what it is that you offer. It’s very easy to make mistakes that will eat up your budget and fail to deliver results.
PPC is a tool that will work for your business, but you need to be targeting the right people with the right message. Not only this, but you should be directing that audience through to content that will encourage them to take the next step – picking up their phone, sending an email, or completing a purchase at your checkout.
Our PPC Audit service is a comprehensive review of your Google Ads or Microsoft Ads account. It helps to identify issues and potential opportunities for your business.
So what exactly does a PPC audit entail?
It’s a full review of your Google Ads or Microsoft Ads account. We’ll look at your campaigns, keywords, bid strategy, targeting and adverts. In addition, we’ll also check your website has the relevant tracking code properly installed and review your landing pages.
Upon completion of our PPC audit, we’ll provide you with a detailed PDF report of our findings and action points. If you require assistance with implementing those action points, this is something that we can help with.
Ready to get started with getting more out of your online advertising? You can click the button below to order our PPC Audit service. You’ll be taken through to the checkout where you can complete your purchase.
Our PPC audit is priced at £399, which includes our time spent auditing your Google Ads or Microsoft Ads account, as well as creating your report and action plan.
Shortly after your order has been placed, you’ll receive a Welcome email and instructions on the next steps.
The PPC Audit process typically takes around 3-5 working days after we receive your purchase and schedule you into our calendar.
We look forward to helping you improve to get more out of your online advertising.
PPC Audit
Get more out of your online advertising- Tracking Code Setup Review
- Campaign Review
- Keyword Review
- Bid Strategy Review
- Targeting Review
- Ad Evaluation
- Ad Extensions Review
- Landing Page Review
- PDF Report supplied with action points
What’s included in our PPC Audit?
Our PPC Audit looks at nine key areas of your Microsoft Ads or Google Ads account, as well as your website. The results are supplied as a PDF report with action points to let you know what needs resolving.
Tracking Code Setup Review
The first part of our audit will be to make sure that you have your Google Ads or Microsoft Ads tracking code properly set up and working from your website. This ensures that you have data you can analyse in Google Analytics coming via Google Tag Manager. We will also review any conversion actions to ensure that they are relevant for your business.
Campaign Review
We’ll review your campaigns to ensure that your account is following logical naming conventions. This will help when it comes to reporting and also make it easier for anyone working on your account to understand. We’ll also review your campaigns to ensure that they’ve been set up correctly and split into relevant themes, such as branded, match type and location.
Keyword Review
We’ll review the keywords that you’re using across your campaigns and ad groups. There are likely going to be areas where new keyword opportunities can be found and suggested for use in your ad campaigns. It’s important that you don’t waste your budget on keywords that are not delivering results for your business.
Bid Strategy Review
We’ll take the time to review your bid strategy and ensure that it aligns with the goals that you have set for your business. Your strategy should be making the best use of the budget that you have available. A common mistake is to run out of your daily budget early in the day, meaning your ads may not be visible at key times. This can be avoided using ad scheduling.
Targeting Review
If you service customers in a particular area, then your adverts should be set up to carefully target the area that you cover. We’ll review your ad account to ensure that you have set up targeting effectively, including setting any location exclusions. For locations that are key to your business, we can review your budgets to make sure that you’re spending in the right areas.
Ad Evaluation
We’ll evaluate your existing ads and look at the effectiveness of each advert inside your account. If you have testing already set up, we can review the data here and look which ads are performing best. There will likely be some suggestions that we can make here for improved text copy and performance.
Ad Extensions Review
With Google & Microsoft Ads, there is the option to utilise Ad Extensions. These are essential as they help to align with the goals you’ve set for your conversions. We’ll review any Ad Extensions that you’re using, in line with the conversion goals that you have for your business. If you’re not using Ad Extensions yet, we will provide recommendations for your account and the type of conversions you are looking to achieve.
Landing Page Review
The quality of your landing pages can make or break your adverts. If a visitor clicks through from your advert but doesn’t quickly find the information they want, you’ll find them leave quickly – costing you money. We’ll review your landing pages and provide recommendations for improvements.
PDF Report with Action Points
Once we have completed the PPC Audit we will create and send over a PDF report document, with included action points. We’ll explain what we found during the audit that was positive and working for your business and also the negative elements that we found where some work is required. Each action point will explain the work required and if you need assistance with implementing, we’d be happy to quote for that.
Feedback From Our Clients
“undoubtedly increased our business”
“more than exceeds our expectations”
“Friendly, Helpful and Very Knowledgeable”
Frequently Asked Questions (FAQs)
Why do I need a PPC Audit?
You’re investing in your business through online advertising. It’s vital that you ensure your money is well spent and you set your ad accounts up to deliver the best opportunity for a return on your investment. A PPC Audit takes an in-depth and frank look at your ad account, with a report and recommended action steps.
How long does a PPC Audit take?
We typically need around 3-5 working days to complete your PPC Audit from the point of receiving your order. From time to time this may be a little longer, as it will depend on our current work schedule. Once the PPC Audit is complete, we will send over our report and send over the details of the recommended next steps.
What if I haven’t yet started with Google Ads or Microsoft Ads?
If you haven’t yet started using Google Ads or Microsoft Ads, then we can’t audit your existing data. However, we are able to help you with an initial consultation call. In this call we’ll talk about your business and your marketing goals.
How can I trust you?
We’re an established agency having first formed back in 2006. We have over a decade of experience with WordPress, web design and online marketing. Our friendly team are well versed in carrying out PPC audits on websites and ready to assist you.
Yes, I’d like to get more out of online advertising
You sell great products or services, but without people knowing about your business, it’s impossible to make any sales.
There are various online marketing activities that you can carry out, but the only one that gets you instant visibility in front of your target audience is PPC (Pay Per Click) advertising. Typically this would be through platforms such as Google Ads or Microsoft Ads.
You’ve tried marketing on these platforms, either dipping your toe into the water with a small budget or setting a larger budget on a daily basis. Unfortunately you didn’t get a return on your investment and you feel like that money was wasted.
It wasn’t your fault that it didn’t work for your business. You need to understand the audience that you’re targeting and the type of advert that will resonate with them. You need to know how to make sure your advert is only in front of people who are actually interested in what it is that you offer. It’s very easy to make mistakes that will eat up your budget and fail to deliver results.
PPC is a tool that will work for your business, but you need to be targeting the right people with the right message. Not only this, but you should be directing that audience through to content that will encourage them to take the next step – picking up their phone, sending an email, or completing a purchase at your checkout.
Our PPC Audit service is a comprehensive review of your Google Ads or Micrsosoft Ads account. It helps to identify issues and potential opportunities for your business.
So what exactly does a PPC audit entail?
It’s a full review of your Google Ads or Microsoft Ads account. We’ll look at your campaigns, keywords, bid strategy, targeting and adverts. In addition, we’ll also check your website has the relevant tracking code properly installed and review your landing pages.
Upon completion of our PPC audit, we’ll provide you with a detailed PDF report of our findings and action points. If you require assistance with implementing those action points, this is something that we can help with.
Ready to get started with getting more out of your online advertising? You can click the button below to order our PPC Audit service. You’ll be taken through to the checkout where you can complete your purchase.
Our PPC audit is priced at £399, which includes our time spent auditing your Google Ads or Microsoft Ads account, as well as creating your report and action plan.
Shortly after your order has been placed, you’ll receive a Welcome email and instructions on the next steps.
The PPC Audit process typically takes around 3-5 working days after we receive your purchase and schedule you into our calendar.
We look forward to helping you improve to get more out of your online advertising.
PPC Audit
Get more out of your online advertising- Tracking Code Setup Review
- Campaign Review
- Keyword Review
- Bid Strategy Review
- Targeting Review
- Ad Evaluation
- Ad Extensions Review
- Landing Page Review
- PDF Report supplied with action points